I think we should really be discussing responsible beauty, which I define in several ways, from product conception to the consumer. To me, clean beauty refers to formulations and how the industry has defined this segment of personal care. How would you describe clean beauty? Why is it important?ĭH: Clean beauty is just part of the conversation and education around the products we use. We launched Noble Panacea in October 2019. I was very fortunate to be a part of the brand, along with our CEO Celine Talabaza and Global Head of Brand Audrey Bois Nicolai, in the early stages of conception, formulation development, and packaging creation. Through this discovery and its revolutionary ability to deliver highly active ingredients, Noble Panacea was born. Tell us a little about Noble Panacea history and how the brand came to life.ĭH: Noble Panacea starts with our brilliant founder, Nobel Laureate Sir Fraser Stoddart, who discovered our groundbreaking Organic Super Molecule Vessel technology, known as OSMV. We visited with Dawn Hilarczyk, Noble Panacea global head of sales, about how the brand is unlike any skin care we have seen before. This purely powerful, scientifically proven skin care innovator just landed on the shelves at Bluemercury, and Highland Park Village is one of only two locations in the nation to have it. The company identifies as a responsible beauty brand committed to sustainability for both people and the planet. Noble Panacea goes beyond the conscious beauty components. We love to drop in and let the supportive beauty experts help us quickly replace a go-to shade or dive into the discovery process when a new brand emerges. Bluemercury is a one-stop shop for skin care enthusiasts and newbies alike.
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